
WhatsApp templates fall under two main categories:
Marketing Template
Used for promotional or broadcast-style messages (e.g., webinar reminders, offers)
Utility Template
Used for transactional updates (e.g., confirmations, reminders tied to a user action)
Marketing template: $0.0634 per message
Utility template: $0.0081 per message
Template messages are used to start or restart a conversation after 24 hours — and they cost money.
Session messages are follow-up messages within 24 hours of the customer replying to your template — these are free.
This template will be the first WhatsApp message sent by your AI workflow.
Go to WhatsApp Templates
Create a new template

Under Body, use the copy below (you can personalize it)
Copy (Body):
Hey {{1}}
You’re confirmed for 1CallCloser
Webinar 
Date & Time: {{2}}
Where: {{3}}
This session is for anyone who wants to earn additional income by closing high-ticket deals — even if you’ve never sold anything before.
Quick question to help us tailor the session for you:
What best describes you right now?
A) Working professional
B) Coach or consultant
C) Freelancer
D) Sales rep
E) Unemployed or in transition
F) Just exploring options
You can copy everything and just adjust wording so it matches your business, offer, and brand voice.

Custom values are placeholders that auto-fill the template with the right information for each contact.
{{1}} = the contact’s name (e.g., First Name)
{{2}} = the webinar date & time
{{3}} = the webinar location/link (e.g., Zoom link)
So instead of manually typing these every time, the system inserts the correct values automatically when the message is sent.

Set your footer to:
Reply "STOP" to unsubscribe!

Add a Custom Button
Choose a button text that fits your question flow (based on what you want them to click/respond with)

Review the template formatting
Save the template once done
