Use image unless video is essential (video slows load → hurts conversions).
Rule: If the hero looks messy on mobile, switch to image.
Should I use an image or a video for the hero section?
Use an image by default. Only use video if it’s essential — video slows load and can hurt conversions.
My hero looks messy on mobile. What should I do?
Switch to an image (or simplify the background). Mobile cleanliness is the priority.
What counts as a “good” hero media?
Clean, on-brand, supports the promise visually, and keeps the headline easy to read (high contrast, not busy).
