Step 7: Replace Hero Media (Image/Background/Video)

Use image unless video is essential (video slows load → hurts conversions).

✅ Rule: If the hero looks messy on mobile, switch to image.

Frequently Asked Questions

1. Should I use an image or a video for the hero section?
   Use an image by default. Only use video if it’s essential — video slows load and can hurt conversions.
   

2. My hero looks messy on mobile. What should I do?
   Switch to an image (or simplify the background). Mobile cleanliness is the priority.
   

3. What counts as a “good” hero media?
   Clean, on-brand, supports the promise visually, and keeps the headline easy to read (high contrast, not busy).